Brand Guide for Lost Chord UK
Lost Chord UK is a charity committed to enhancing the lives of people with dementia and other neurological conditions through the transformative power of interactive music. Our brand represents the heart and soul of our mission, and it is vital to maintain consistency and integrity across all our publications and communications. This guide provides the necessary guidelines to ensure that anyone promoting our cause does so with the respect and care our brand deserves.
Click on the above guidelines to download and view in pdf format.
Why It’s Important to Care for Our Brand
Our brand is more than just a logo or a name; it’s a symbol of hope, connection, and transformation for individuals living with dementia and other neurological conditions. Proper use of our brand helps to:
- Communicate our mission effectively
- Build trust and credibility with our audience
- Foster a consistent and professional image
- Maximise our impact and outreach
Brand Usage in Publications and Communications
When using our brand in any publication or communication, please follow these guidelines:
- Always Use Official Logos: Use only the official logos provided in our downloadable assets. Ensure the logo is clear, legible, and appropriately sized for the medium.
- Maintain Brand Colours and Fonts: Stick to our brand colors and fonts to maintain a cohesive look and feel. Our primary colors and typography guidelines are available in the branding assets.
- Permission and Approval: Before publishing any material that features our brand, please obtain permission from our media manager. This ensures that all content aligns with our brand standards and mission.
- Brand Usage in Promotions and Social Media
When promoting Lost Chord UK on social media or through other promotional channels, adhere to the following:
- Correct Logo Placement: Ensure our logo is prominently displayed and not distorted or altered in any way.
- Consistent Messaging: Use consistent messaging that reflects our mission and values. Avoid language that could be misleading or misrepresent our work.
- Tagging and Hashtags: When mentioning us on social media, use our official handle (@LostChordUK) and relevant hashtags to increase visibility and engagement.
- Visual Content: Use high-quality images and videos that reflect the positive impact of our work. Avoid using images that are blurry, pixelated, or inappropriate.
Do’s and Don’ts
Do
- Use the official logos provided.
- Maintain the aspect ratio and colors of the logo.
- Request assistance from our media manager for any specific needs.
- Ensure all content is respectful and aligns with our mission.
- Tag us in social media posts and use relevant hashtags.
Don’t
- Alter the logo in any way (color, aspect ratio, elements).
- Use unofficial or outdated logos.
- Publish content without prior approval.
- Use images or language that could harm our reputation.
Below you can also download the Lost Chord UK logo in a variety of versions and formats:
Media Manager Support
Our media manager is available to support you with any branding requests, including different sizes or file formats of our logos. They can also assist with reviewing and approving materials to ensure they meet our brand standards.
By following this brand guide, you help us maintain the integrity and impact of Lost Chord UK. Thank you for your support in spreading our mission and making a difference in the lives of those we serve.
Contact Information
For any branding requests or permissions, please contact: Media Manager’s Name Andy Foster
Email Address: info@lost-chord.org.uk
Together, we can ensure that no one faces dementia and other neurological conditions alone. Thank you for your dedication to our cause.